FoodMart88
Digital transformation of the international grocery industry (from traditional in store purchasing to online + delivery)
My Contribution 70%
Project Overview
Foodmart88 was built with a vision to be largest, most trusted online emporium for international groceries.
It aimed for a digital transformation of the international grocery industry (from traditional in store purchasing to online + delivery)
Why Foodmart88
The stakeholders realised a huge potential of having something where people can order ingredients online, with quick delivery, through an infinity virtual aisle experience.
Discovery – It was a very tedious process for customers to look for ingredients online to a recipe and then add them individually to the cart. There was a lot of potential for improvements in adding items, delivery and browsing available offers.
Goals
1. Best Quality
2. Best Price
3. Extremely Efficient Delivery

Customer Journey
Placing Order

Order Confirmation

Delivery Journey

Empathize

Affinity Diagram
We collected all the feedback from research and organised them to an Affinity diagram.

Site Maps

User Journey Mapping

Concepts
Infinity Shelves
Foodmart88 presents products to the customers via unique ‘Infinity Shelves’ enabling:
1. Multi-product viewing at a glance
2. Impulse purchasing
3. Broad view of similar products
4. Close simulation of ‘in store’ experience
5. Seamless transition through inventory (infinite scrolling)
6. Dynamic updating of products based on multiple factors (availability, user preference, popularity, advertising spend etc)

Menu
Foodmart88 aims to not only supply products but to help customers discover, explore, experiment with new products.
Via the Menu88 concept our vision is to connect customers with delicious recipes. Foodmart88 supplies ingredients which are fresh, in season, on trend, etc.
Another feature of Menu88 is the ability for the customer to order the dish from the recipe, ready to eat as per a restaurant

Prototypes
Login/signup

Home

Shop

Recipes

Delivery location

Payment & delivery time

This project was supposed to launch in 2021 but due to some tech and budget limitation , it was not able to go live.